In 1988 two things happened for Alice. Firstly, he almost died after a safety rope broke during a rehearsal pretending to hang himself, a stunt he often performed during live concerts. Secondly, his record contract with MCA Records expired, and he instead signed with Epic Records, a move that was to prove revitalising.
Having spent two albums centring on themes such as b-grade horror movies and teenage angst, no doubt Cooper decided he needed a reboot, a way to kickstart where his music was heading. 1989 signalled 20 years since the first album released by the Alice Cooper Band, and it was a long bow to draw to keep producing albums like those classic ones of that era. The music scene had changed, and Cooper needed to adapt to the change, and find a way to invigorate his brand, and become the sneering frontman he had always been.
In a move that was to be the biggest he had made since deciding to go out as a solo artist for the “Welcome to My Nightmare” album in 1975, Alice approached songwriter and producer Desmond Child to become his partner for his new album. Child has earned the nickname ‘The Hitmaker’ after a career of writing some of the most popular songs of all time. By 1989, he had been involved in the writing of songs on several Kiss albums, as well as the two biggest Bon Jovi albums and the two albums that revitalised the career of Aerosmith. At the time Alice was quoted as saying: "The rarest of moments is when I find myself turning up the radio in my car, and it almost always seems to have been from hearing a Desmond Child tune. There is this certain crazy insanity mixed in with genius". In bringing Child on board as producer of the album, and co-writer of all of the album, Cooper was banking on his magic rubbing off on him and bringing him to a point where he could once again stand up and take centre stage as the popular entity he had once been. It is fair to say that with “Trash”, this was well and truly achieved.
When this album first appeared, it was probably one that all areas of the Alice Cooper fan base were taken by surprise by. It wasn’t a return to his 70’s roots, it wasn’t the experimental new wave of early in the decade and for the most part was also not like the hair metal of the late part of the decade. What “Trash” ended up offering was a mature sounding album that was the hallmark of what Desmond Child was able to achieve with so many artisits over the years, but in essence built on the success he had achieved in those recent years with Bon Jovi and Aerosmith. And the way to build that success was to write a couple of hit singles, ones that caught the imagination of the listening public and then get expansionist exposure on radio and music video shows, and drag in old and new fans alike as a result.
Queue “Poison”, the opening track to the album, the lead single from the album, and the huge and somewhat controversial video from the album. Yep, a leather clad beauty partially exposing her breasts is one way to create controversy and draw in the viewers. There are a multitude of voices in a supporting role throughout the song, but it is the cool calm menace in Alice’s vocals through the song that capture the moment, that draw you in to the song and in the long run capture you. Alongside this is the second single released from the album, and the track that opens side two of the album, “Bed of Nails”, which again utilises Alice’s menace in his vocals. It is heavier in style and retains the atmosphere of the first single, with another catchy chorus surrounded by backing vocals with Alice firmly in the centre. Kane Roberts, Alice’s partner for the previous two albums, co-writes and plays guitar here, and his presence is a great lift for the song. Both of these singles signals this next era of Alice Cooper, moving from B-grade horror to true glam metal icon, with lyrics and music that draw from the battery of sexually charged lyrics by Motley Crue and Ratt while harnessing the integrity of the ‘boy wants girl’ playfulness of Bon Jovi. Alice and Desmond unashamedly write songs here that are anthems sung to and about the female sex, either wooing them into the bedroom or proclaiming the darker side they possess. Both have had experience in writing songs of this description through their careers, and here they combine it into one big best seller.
There are two distinctive power ballads on the album, and for me, one works and the other doesn’t. The fourth single released from the album was “Only My Heart Talking”, the closing track of side one of the album, and also the only song on the album not co-credited to Desmond Child. Perhaps that is telling. “Only My Heart Talkin’” is Alice begging for one last chance, trying not to lose his love as she tries to walk away, and more me is too sickly sugar sweet to enjoy overly. That could also be Steven Tyler’s guest vocals that perpetrate that. On the other hand, “Hell is Living Without You” is a more true Alice type of power ballad, like his great tracks such as “Only Women Bleed” and “You and Me”. Lyrically it is a similar story to “Only My Heart Talkin’”, but musically it is far more heartfelt and emotionally performed, making you feel the pain the protagonist feels. Play them back-to-back, and you will hear the different nuance between them. This has the polish of Child, along with his Bon Jovi co-conspirators Jon and Richie Sambora that the other power ballad does not. The addition of guest guitarists in Sambora himself and Steve Lukather adds to the track immensely.
Then you have the Alice songs that continue this drive but draw upon more recent ideals as well. “This Maniac’s in Love with You” draws on the fun and menacing side of Alice from the previous two albums, more a statement of Alice’s proclamation of love and the warning of that in the same breath. Then you have the closing track “I’m Your Gun”, the double-entendre laden song that became a hallmark of some of his most popular tracks from the late 1980’s albums. Middle class songs that play the role of advancing the album beyond the big tracks. And the title track “Trash” finds itself in this category as well, a fun filled upbeat song with Jon Bon Jovi joining in along the way.
Filling in the gaps between all these are other top shelf songs. “Spark in the Dark” gets the album moving after the opening track, a typically crafted Desmond Child song with Alice playing his alter ago to perfection throughout. “House of Fire” utilises Cooper’s anthemic style again, with chorused backing vocals helping him along, along with Joe Perry’s excellent solo slot on guitar. And “Why Trust You” is arguably my favourite track on the album. It moves at the best tempo, it has Alice at his moody best, and it sounds light and fun even when lyrically he is spitting venom. Modern Alice at his very best.
To be in the music business for over 55 years – and to be successful over that huge amount of time – you do need to adapt to the changing music climate. Not to ignore your roots, not to completely remake yourself, but to be able to incorporate what is happening around you into the way you are writing and recording. Alice Cooper has been extraordinarily good at this, creating albums that often absorb what is happening in music at the time, but still remaining quintessentially Alice Cooper. That doesn’t mean that old fans or new fans will necessarily like or adore what you do at each step of the way as it happens, or feel that an album holds its legacy as the years retreat. In many ways that is how “Trash” is looked upon. And the comparisons can sometimes be skewed. On its release, there was a backlash from the fans of the original band and of the solo albums he had released in the 1970’s. They felt this album was a sellout, of Alice selling his soul to the Desmond Child conveyor belt of hard rock singles and hit makers. It was felt he had lost his way and forgotten the songs and albums that had ‘made’ him, and that now he was just out for a cash grab at the expense of those fans that had also “made” him.
For people like me, 19 years of age at the time and no doubt one of the prime examples of who this album was aimed at, we couldn’t see what the fuss was about. Those old singles and some of the albums from the 1970’s were great, but so was this. This was Alice Cooper seeing our generation, and coming out with an album that, for the time, perfectly fit what we wanted. The leather, the hair, the top hat and cane, the make-up... Alice Cooper was COOL, something that nerds like me aspired to be (sadly, never to eventuate). Was all of that selling out, or was it adapting to his market as it was at the time? A couple of my parents' friends were Alice Cooper fans, and they all listened to this album. Sure, at the party to celebrate my 21st birthday, where at one stage I was playing “Trash” on the stereo, one of my parents' friends did ask me if we could play some ‘old’ Alice Cooper instead (which I readily acceded to), but they weren’t hostile to the new Alice Cooper.
On top of this, there are many people today who look back to this album, having been a fan in the day, and feel that it has either dated badly, or feel now that it was ‘overrated’. These are the kind of fans that wrote off all hair and glam metal as soon as grunge hit the scene. People’s tastes change over time, and not feeling the same enthusiasm for this album now as you did 35 years ago is something that can be quantified.
For me, I still love this album. Of course, I feel and listen to it differently today than I did 35 years ago. This album was ripe for 19-year-olds, and everyone remembers those days of that age with an air of reminiscence, and the albums released at that time is the soundtrack to your life. For me, this is one of them, along with Skid Row’s debut album, Motley Crue’s “Dr Feelgood” and Whitesnake’s “Slip of the Tongue”. Many would have the same feelings about those albums as well, that they are tied to the age and that they perhaps don’t feel the same way about them now as they did then. I can assure you I feel EXACTLY the same now as I did then.
And for me all of Alice’s work of this era and beyond is fantastic. “Constrictor” and “Raise Your Fist and Yell”. Then “Trash” and “Hey Stoopid”. And then “The Last Temptation” (just recently reviewed here on this podcast) and into “Brutal Planet” and “Dirty Diamonds”. Alice just finds a way to write and record albums that don’t all sound the same, that can absorb what is happening at that time, and yet still remain an Alice Cooper album. It is a wonderful gift.
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