1122. Bon Jovi / Slippery When Wet. 1986. 4/5

By the time 1986 had come around, Bon Jovi had already been around for a few years, and had released two albums, the eponymous Bon Jovi released in 1984 and the follow up, 7800° Fahrenheit released in 1985. Both albums had been a moderate success and had managed to get themselves noticed by the, again, moderately successful singles, “Runaway” from the debut album and “In and Out of Love” from 7800° Fahrenheit. But the band was ambitious, and in their two main members, lead singer Jon Bon Jovi and guitarist Richie Sambora, they had a pair of song writers who had the ideas to get them there. But they decided that they needed some help to get them started on their next album if it was to achieve what they were hoping. They were looking for a more mainstream sound than they had had on their first two albums – though, from a personal perspective in this instance, what they were actually looking for was material that struck a chord rather than looking to be more commercial. So in putting together their new album, they made some, in retrospect, canny decisions. Bruce Fairbairn was brought in to produce the album, man who had already had success with Loverboy and Aerosmith, and would do so after this with bands such as AC/DC, Scorpions and Van Halen. Bob Rock, who would produce mega albums from bands such as Motley Crue and Metallica following this, was brought in to mix the album. And a phone call was made to the man known as “The Hit-Maker", Desmond Child, to help collaborate with Bon Jovi and Sambora on a few tracks to help them get the kind of sound and appeal that they were looking for. From all reports and interviews, the band put together something like 30 songs in the writing process, and eventually auditioned them to locals to judge which songs would eventually go on the album.Did hiring Desmond Child have an influence? Well, you would have to judge that for yourself I guess. Child co-wrote four songs on the album, the balladesque “Without Love” and rock ballad “I’d Die For You”, and also two other songs you may know, “You Give Love a Bad Name” and “Livin’ on a Prayer”. So yeah, I’d say he was worth whatever he got paid for helping out in the writing department.

Slippery When Wet became a template for the most commercially successful albums through the second half of the 1980’s, and one that most hair metal bands in particular tried to follow to replicate this album’s success. It is a combined selection of rock tracks and unashamed soft rock ballads, of harder songs that don’t always get the attention of the million selling singles, and of slower tempo tracks. Because of the mega success of the singles released from the album, many people don’t even know half of the songs on the album, even though they probably have a copy of it at home.

The timing of the release of the singles from the album kept Slippery When Wet and Bon Jovi in the music charts and on the stereos of people worldwide for an 18 month period from mid-1986 through to the end of 1987 and beyond. Four singles were released, each spaced roughly four months apart so as not to step on the toes of each other. You know them all, and you know the words to them all as well. “You Give Love a Bad Name” was brought out a few weeks prior to the album’s release and immediately caught on radio and MTV which set up the album’s release perfectly. This was followed by “Livin’ on a Prayer” which is the song everyone still knows Bon Jovi for. It is the anthem that never stops being sung anywhere in the world, by the young and the young at heart. We’re always halfway there. It stayed on rotation on music video shows for a year, and feels as though it has never left radio rotation for the last 35 years. Six months later came “Wanted Dead or Alive”, a completely different tempo song with the acoustic guitars which again caught the attention of the 16-30 years olds and made them swoon over Bon Jovi and Sambora all over again. And the fourth and final single was the rock ballad “Never Say Goodbye”, surely always tagged as being a single and one they would have hoped would be a winner. And it did well but given the amazing success of the album’s first three singles it was probably always on a hiding to nothing.
On the back of these singles, the album was a raging success. Both “You Give Love a Bad Name” and “Livin’ on a Prayer” went to number one around the world including the US and Australia, while “Wanted Dead or Alive” reached top ten. This meant that Slippery When Wet became to the first album of the metal genre to have three top ten singles on it.

But an album can’t be considered great on the singles alone, and as much as I enjoy those three main singles released from the album, they aren’t what just makes this album terrific – because if you were only putting the album on for those songs you would eventually be sorely disappointed. You have to take a look at the rest of the contributors to realise what makes this album so special. The opening blast of “Let it Rock” actually is the perfect set up for the album, the mid-tempo anthemic chanting draws you in from the start, making you feel a part of the crowd and the experience itself. Once the two multi-million selling singles follow this you have “Social Disease” which is just as important in the scheme of the album and not far behind them regarding great Bon Jovi songs. “Raise Your Hands” is probably still my favourite song from the album, it is the hardest track on the album as far as I’m concerned, and in regard to getting the blood pumping it is the winner here.
For the lovers of the soft rock ballads, the back half of the album is where they are hiding, and if you enjoy that part of the genre then this is the money shot for you. “Without Love” is very much in this category, for me a little whiny on vocals. “I’d Die For You” harks back to the early Bon Jovi years, and indeed reminds me constantly of their first single “Runaway” such is the dominance of the keyboards here. Then the final single “Never Say Goodbye”, where the band goes into full-on soft ballad mode. The album is then concluded by the hard rocking “Wild in the Streets”, concluding the album the way it started on a positive note.

The album spanned musical tastes and the generations. Radio listeners loved it, pop fans loved it, rock fans loved it, metal fans loved it. The album was loved by primary school kids and adults from 20 to 50. Everyone could find something on here to their musical taste, and once the album had that in, it was able to drag them into enjoying the rest of it.
On the other side of the coin, I doubt that the album has the same impact on those that didn’t grow up with it at the time of its release. It’s popularity today is based more on the blanket warmth of memories that it inspires rather than the relevance and timelessness of the songs the album produced. Many from the following generations indeed appear bemused when this album is brought up in conversation as one of the great albums, and you can see why that would be. Not only have parts of this album dated over time, anchored to the decade that it was written and recorded, Bon Jovi’s recession into an almost easy-listening act in recent times does nothing when trying to articulate just how huge and important this album was back when it was released. Perhaps today, on the 35th anniversary of its release, it is a day for reflection on that. Because in its time it was an album that almost every music fan of every genre of music owned a copy of. And that more than anything else showed its importance of its age.

Rating:  "Oooohhhh, we're halfway there..."  4/5